Trent Loos to speak at Mid-America Alfalfa Expo & Conference

Published: Tuesday, December 13, 2011

Event Held February 7-8, 2012 in Kearney, Nebraska

COZAD, NE — Well-known commentator, columnist and ag advocate Trent Loos will address the Mid-America Alfalfa Expo & Conference on Tuesday, February 7.

Trent Loos, Mid America Alfalfa Expo

Trent Loos {click image for a hi-res version}

“I’m going to talk about the sustainability of alfalfa production but not from a yield per acre point of view,” Loos said. “Instead, I’ll talk about how we can continue to do what farmers in the United States do better than anyone else in the world: convert natural resources into human consumable products that ultimately improve human lives.”

Loos said the challenges surrounding this effort have never been greater.

“We have two choices,” he said. “We can sit back and let the forces that be continue to create hurdles, or we can step up to the plate and be heard. The answer to the challenges lies in the person you look at in the mirror.”

Click to download audio cuts:
(18 seconds): A short sound bite about why people should attend conference.TrentLoos_b.mp3 (34 seconds): Trent, are you going to talk about the sustainability of alfalfa?

Loos travels the country motivating and educating audiences on issues related to animal agriculture and food production. He also records and produces radio reports that air on more than 100 stations across the country and reach a listening audience of 4 million people. These radio programs includes daily Loos Tales and Rural Route programming, as well as Dakota Trails & Tales, Colorado Trails & Tales, Loos Trails & Tales and Illinois Truth be Told.

Raised on a diversified farm near Quincy, Ill., Loos entered the hog business at a young age and has been involved in livestock production ever since. He and his wife Kelli operate a purebred Limousin and Angus herd while raising their three daughters on their ranch in central Nebraska.

Sponsored by the Nebraska Alfalfa Marketing Association (N.A.M.A.), the Mid-America Alfalfa Expo & Conference will be held at the Buffalo County Fairgrounds in Kearney, Nebraska, February 7 and 8, 2012. The event is designed especially for alfalfa producers, livestock/dairy producers and others who are involved in alfalfa production, purchasing, hay feeding or processing.

Other speakers include Dr. Al Dutcher, Nebraska climatologist, Dr. Ron Hansen, ag economics professor at the University of Nebraska-Lincoln and Dr. Rick Rasby, University of Nebraska-Lincoln cattle feeding expert.

One of the most significant items on the agenda is the introduction of the Alfalfa Valuation Analysis, a powerful new approach to the standardization of alfalfa quality and value that has been developed by N.A.M.A.

Registration includes admission to all presentations and programs, a Tuesday afternoon reception, dinner Tuesday evening, admission to the large alfalfa industry trade show and the opportunity to bid in the fundraising auction that takes place Tuesday afternoon. The auction features a wide range of items including seed, harvesting equipment, supplies and other valuable products and services.

Registration is $10 per person in advance (tickets must be purchased by noon, February 3, 2012) and $20 at the door. Participants under the age of 18 are admitted at no charge. Registration is available online at

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For more information, call 1.800.743.1649 or visit
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